My experience spans full-funnel marketing and communications content, from blogs, press releases and social campaigns to email, newsletters, events, webinars, and infographics, through to long-form guides, lead magnets, landing pages, and customer stories, as well as sales enablement materials, one-pagers, and brochures. I’ve included a small selection from previous roles below!
Resource Library
Collaborated with developer to launch large (mostly gated) top-of-funnel US resource library, positioning expert-created content as a complementary product to the online tutoring platform.
Long-Form Guide
One of 450+ optimised and pedagogically-sound GCSE maths revision guides, contributing to 500% traffic growth and owned audience to 99% of UK secondary schools.
Blog
Early brand-building/product explainer blog aimed at UK primary school teachers, testing structured bottom-of-funnel content and opening up stronger alignment with product teams.
Lead Magnet
An example of a data and expert-led piece created by a member of my team and edited/signed off by me, aimed at the ICP and showcasing the product as the solution to a systemic challenge.
Direct Mail
Liaised between external designer and internal Director to produce bi-annual printed newsletter to nurture existing members and as a tool to attract new ones, including via fundraising events.
Newsletter
Guest Editor of fortnightly Heritage Update, collating current affairs, policy and sector news for 15k+ subscribers, alongside the charity's wider comms, advocacy, report and event collateral.